All our impressions are displayed inside the apps
Mobile Marketing Agency
Promotion
mobile applications
We help businesses grow with the help of unique solutions and modern advertising technologies
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About us
Hi! We are Promotix, an international company that deals with mobile marketing. In simple terms, we promote mobile apps and brands in the mobile advertising market. A young leader and a real locomotive in the UA market in Russia.
Our expertise is the promotion of mobile applications and games, which includes:
- User Acquisition (UA)
- Retargeting
- Strategy planning
- ASO
- Production creatives
- And many-many others
User Acquisition (UA)
Retargeting
Strategy planning
ASO
Production creatives
And many-many others
We are growing and developing very fast
Promotix is a young company that has been on the market since 2022.
We have and successfully use our own unique technologies and developments
We have a special machine learning—based platform that has its own anti-fraud solutions, including retargeting systems in mobile applications with smart audience segmentation and specially developed DMP.
We love our customers
Our clients are top brands, including: Belka Car, Crossroads, Vprok, About, Pyaterochka, Food.ru , Lenta, Utkonoc, More.tv , Abc of Taste, Banki.ru , and many others. We have exclusive contracts with such market players as Obstetrics.
In the market, Promotix has a reputation as a reliable and stable partner. And we are getting better every day in all aspects in order to justify the trust of our customers.
«We are pleased with our exclusive cooperation with Promotix, we have been working for the second year! Excellent customer service»
CFR
Alexander Lonshakov
«At the agency Promotix is a very strong team that performs hard KPIs in terms of volume and cost of attracting users to our application»
Midwifery Company team
«The employees of the Promotix agency are well versed in all the nuances of mobile analytics. The team responds to feedback with lightning speed»
Head of performance, Azbuka Vkusa
Ksenia Mironova
Назад
Далее
Media buying
We have a creative approach to solving the tasks set and use only the most effective promotion strategies.
Social network
We work closely with the largest social media, and also act for them as a certified agency / official reseller
Advertising networks
We have studied the promotion algorithms in detail and know exactly which sources show the best results and ensure customer loyalty.
We automatically collect data from your tracker
Full automation
Promotex is directly integrated with all major advertising SDKs, providing a wide reach and allowing us to target almost any user for our partner advertisers.
Apps
We are implementing several SDKs to monetize our applications through advertising
Exchanges (SSPs)
Auctions for ad impressions in these placements are held by exchanges that seek to maximize advertising revenue for the publisher
Buyers (DSPs)
Auctions are filtered and classified according to the advertiser’s key indicators, bids are accepted only for qualified auctions
Apps for Advertisers
Impressions are shown to target users, and clicks, installations, and events in the application occur sequentially
Our machine learning models allow us to optimize our bids and target a specific audience, while taking into account the nuances of each application, allowing marketers to diversify their spending and expand their reach beyond traditional platforms.
DMP combines the power of DSP and SSP, providing a single platform for data collection and analysis from both sides. The advertiser can use the user information collected through DMP to segment the audience and address the ad campaigns through DSP. At the same time, the publisher can use the data received from users in their advertising platforms to determine the most suitable ads and configure monetization algorithms in SSP.
Formation
of the audience
Selection of source material,
target population
Analysis of user behavior
Analysis of user behavior
How it works
Our machine learning models allow us to optimize and efficiently carry out purchases in the client’s KPI, including through segmentation of the target audience.
Study
Algorithms at the start allow you to optimize the basic purchase, which subsequently takes into account the collected data.
Basic Logic Level
The basic targeting algorithm is created based on the initial collected data and proven strategies
Unique classification
Implemented an individual targeting algorithm optimized for installation
Optimization
The data on the entire funnel (from the click on the ad to the in-app purchase) allows us to modify the algorithm for optimization in the direction of improving retention and in-app purchases
Calculation
The cost and profitability of an advertising campaign
Modeling
We are constantly developing, improving strategies and approaches, honing our professionalism and, most importantly, giving results!
Creating a Look-alike audience
The technology of creating a look-alike audience is one of the important tools in marketing and advertising. It allows you to create a new audience based on the similarity of its characteristics with an existing audience, which helps to increase the effectiveness of advertising campaigns
Data
Impressions of target users and related events (clicks, installations, IAP) are saved in both raw and aggregated formats
ML Model
Based on the log data, the ML pipeline generates predictive models for both the installation and the secondary purpose (based on any IAP or other KPI).
As campaign performance data accumulates, our pipeline generates predictive models for installation and post-installation events in accordance with the KPI. This process is carried out continuously to ensure continuity of training and trend tracking.
Advertising creatives
In accordance with the demand for attractive advertising, we combine user attributes from our DMP with real-time auction data so that our algorithms can automatically generate personalized creatives based on the data.
Interactive advertising
Interactive advertising invites users to familiarize themselves with your application before installing it
Interactive experience with the product
Getting to know new or outstanding app features
Personalization of advertising - from custom color scheme to localization
Dynamic advertising
Dynamic advertising offers users an individual approach to advertising placement
Real-time ad creation based on aggregated data about past interactions
Personalization of advertising - from individual colors to the demonstration of specific products
Why choose us
Our customized machine learning models help to form an interested, active and growing audience for your application. Along with our ongoing performance optimization, we use aggregated data from our DMP combined with real-time data analysis to detect anomalies and prevent any fraudulent activity.
All platforms
Integrated with all major SSPs
Fraud prevention
Use of anomaly detection before and after application submission
Exclusively in the app
CAAF Members
Do you have questions?
Contact us and we will answer all your questions. We will also study your project in more detail and offer you the most profitable strategy for promoting your business.
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